The Billboard Effect: Online Travel Agent Impact on Non OTA Reservation Volume
The Billboard Effect: Online Travel Agent Impact on Non OTA Reservation Volume
Venue:
Sheraton Waikiki, Molokai Ballroom
When:
Wednesday, Jul 27, 2011 11:30 am - 1:30 pm
Attendance:
Open to the public
Learn how your business can gain a boost in bookings direct to your website or reservations phone line by listing with an online channel. The internet marketing study known as the “billboard effect” shows how listing with an online channel, or in this case specifically an online travel agent can increase both reservation levels and average daily rates while giving your business visibility generating brand awareness. This then encourages consumers to shop other websites to compare pricing- as well as your own brand website.